This personalized URL (pURL) campaign incorporated is a unique and personalized Landing Page created especially for each recipient of combined direct mail or email marketing campaign. In addition to the personalized unique landing, a personalized offer page , personalized confirmation page, and finally a personalized email. Then a series of “trigger” events were created to send an email to the sales person, plus follow-up emails back to the sales lead.
- Personalized Printed Postcard
- Personalized Landing HTML Page
- Personalized Confirmation HTML Page
- Personalized Confirmation Email
- Personalized Salesperson Follow-up Email
Response Rate: 12.02%