Search Engine Optimization (SEO) in its simplest form is defined as the systematic process to influence Google’s organic, natural or earned (and most trusted) search results. The organic results are the search results that appear around the paid ads and dominate a majority of the page.
Organic search results are considered important because visitors to a website via organic search result clicks tend to have better engagement and drive more sales in addition to representing as much as 90% of all clicks from search result pages. So, at its most basic, organic search rankings and traffic from those rankings can have a large impact on a website and as such a business.
Appearing towards the top of the search results (or, in the case of mobile results, at the top of the search results) by optimizing for Local Search is critical to many companies. Specifically those who rely on customers making a purchasing decision based, among other things, on location.
Only in Local Search can you find a conversion rate as high as around 60%. And with an audience as large as Local Search supports, appearing prominently and accurately in Local Listings delivers a clear advantage.
SEO Services can include any (or all) of the following:
- Digital Strategy, Goals, Metrics, Setup, and Recommendations
- Content Mapping/SEO Sitemap
- Advanced Local and General SEO Campaign
- Onsite SEO
- Link Building
- Link Boosting
- Crowd Searching
- Social Media Signals
- Local Business Directories
- Monthly Reporting
- Call Tracking Services
- Google Re-marketing Campaign Creation & Management
- Google AdWords/Bing Ads Campaign Creation/li>
- PPC Campaign Management/Optimizations/Reporting