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Rod Rice Design Brand Icon-Rod Rice Design LLC - WordPress Designer and DeveloperBrand Development

Your brand identity is a complete digital strategy for your small business.

More than just a logo, your brand is your identity through your customer’s experience with a multi piece design schemes, color, fonts, and images. All components should work together to create a unified brand identity for your company.

Let’s get started on your next project today! Request Free Quote

Below are the steps you need to take to develop your brand development strategy.

  1. Consider your overall business strategy
    Your brand development strategy should come from overall business strategy, so that’s the place to start. If you have defined where you want your small business to grow, your brand will help you get there.
  2. Identify your audience or “target client”
    If you say “everybody” you are making a very big mistake. The narrower the focus, the faster the growth. The more diverse the target client, the more diluted your marketing efforts will be.
  3. Research your target audience group
    Research is the key to help you understand your target client’s priorities and perspective, anticipate their needs and put your message in language that resonates with them. It also tells you how they view your company’s strengths and your current brand.
  4. Develop your brand positioning
    How is your firm different from others and why should potential clients within your target audience choose to work with you? Your brand positioning statement must set you apart but also be grounded in reality, as you will have to deliver on what you promise.
  5. Develop your messaging strategy
    Create a messaging strategy that translates your brand positioning into messages to your various target audiences. Each audience will also have there own unique concerns that must be addressed, so your message must be uniquely crafted for each audience.
  6. Develop your name, logo and tagline
    A new name, logo and tagline may make sense to better support your brand positioning. They are ways to communicate or symbolize your brand to both existing and new clients.
  7. Develop your content marketing and digital marketing strategies
    Content marketing increases both visibility and reputation at the same time while attracting and qualifying new clients. It is also the perfect way to make your brand relevant to all your target audiences.
    View My Digital Marketing Strategies Page
  8. Develop your website
    Your website is your single most important brand development tool. It is the place where all your current clients and potential clients turn to learn what you do, and what services you offer. Prospective new clients are not likely to choose your firm solely based on the design and content of your website.
  9. Build your marketing toolkit
    You’ll need build out the remainder of your marketing toolkit. This might include Email Campaigns, Brochures, Tradeshow Displays, Videos, and Social Medial. Think about all the “touch points” your company has and development consistent branded materials for them.
  10. Launch, track results, and refine strategy
    Once you’ve implemented your new Brand Development Strategy, you should congratulate yourself! But the work is not over, you will need to constantly track the results and refine your messaging and strategies.

My Other Creative Services

  • Creative Services
  • — WordPress Web Design
  • — Brand Development
  • — Graphic Design
  • — Website Design
  • — Digital Strategies
  • — Email Campaigns

Featured Projects

Weiss Advisors

JF Electric

Weiss Advisors Logo

Lakin Brokerage Logo

Scheffel Boyle

BFY Brands

C&R Mechanical

Hollywood Casino Amphitheatre

View Full Portfolio

About Me

Rod Rice Profile Icon3Rod Rice
WordPress Web Designer

I’m a creative designer for WordPress website design & development websites, email campaigns, graphic design, and advertising. I love building corporate brands and helping my clients grow their business.
View My Profile

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Featured Projects

  • Weiss AdvisorsJune 9, 2021 - 9:23 am
  • JF ElectricMay 11, 2021 - 4:41 pm
  • Midwest MechanicalMay 11, 2021 - 2:13 pm
  • Scheffel BoyleMay 7, 2021 - 1:58 pm
  • BFY BrandsMay 7, 2021 - 1:26 pm
View Entire Portfolio

My Contact Info

Rod Rice Design LLC

13045 Pagada Parkway
Saint Louis, MO 63127
Cell: 314.346.0660
Email: rod@rodricedesign.com


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Serving the entire St. Louis Metro Area

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© 2021 | Rod Rice Design LLC — A St. Louis, MO WordPress Design & Development Company
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