[rev_slider FormStore_pURL4]

This personalized URL (pURL) campaign incorporated is a unique and personalized Landing Page created especially for each recipient of combined direct mail or email marketing campaign. In addition to the personalized unique landing, a personalized offer page, personalized confirmation page, and finally a personalized email. Then a series of “trigger” events were created to send an email to the sales person, plus follow-up emails back to the sales lead.

pURL Components

  • Personalized Landing HTML Page
  • Personalized Confirmation HTML Page
  • Personalized Confirmation Email
  • Personalized Salesperson Follow-up Email

Response Rate: 48.28%